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Nathan for You (2013) - S02E03 Reality-TV

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My name is Nathan Fielder,

Nathan for You (2013) - S02E03 Reality-TV

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And I graduated from one of

Nathan for You (2013) - S02E03 Reality-TV

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Canada's top business schools

Nathan for You (2013) - S02E03 Reality-TV

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with really good grades.

Nathan for You (2013) - S02E03 Reality-TV

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Now I'm using my knowledge

Nathan for You (2013) - S02E03 Reality-TV

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to help struggling small business owners

Nathan for You (2013) - S02E03 Reality-TV

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make it in this competitive world.

Nathan for You (2013) - S02E03 Reality-TV

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(sweeping orchestration)

Nathan for You (2013) - S02E03 Reality-TV

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♪ ♪

Nathan for You (2013) - S02E03 Reality-TV

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This is Nathan For You.

Nathan for You (2013) - S02E03 Reality-TV

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Aw. When something this cuddly is your product,

Nathan for You (2013) - S02E03 Reality-TV

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you'd think it would sell itself.

Nathan for You (2013) - S02E03 Reality-TV

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But Jennifer Berardini at Pet Mania in Burbank, California,

Nathan for You (2013) - S02E03 Reality-TV

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knows that it takes more than just a cute little face

Nathan for You (2013) - S02E03 Reality-TV

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to bring in customers.

Nathan for You (2013) - S02E03 Reality-TV

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We advertise online,

Nathan for You (2013) - S02E03 Reality-TV

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a little bit of print mail,

Nathan for You (2013) - S02E03 Reality-TV

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sign advertising, flyers.

Nathan for You (2013) - S02E03 Reality-TV

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In The Burbank Times they run our ad continuously.

Nathan for You (2013) - S02E03 Reality-TV

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But effective advertising isn't about quantity.